...and helped them with their public image at the 2018 World Cup. There are lessons here for business teams and for life in general.
I’d like to turn this unhealthy preoccupation with success on its head and put it on the record that I think failure is really useful. For without failure we cannot progress longer, higher or faster. It’s a funny paradox – our successes are achieved through trying, and trying most often ends in failure. Every day in our general lives and our sporting lives we will win some and lose some; it’s just part of the way life should be. It could be missing out on a promotion, being pipped at the line in a running race or bombing out in an exam – it doesn’t matter – the important lesson is to learn from our failures, reassess, rethink, move forward (sometimes in a different direction) and keep those dreams and goals alive.