As noted here by Dean van Leeuwen, short termism is always a risk for business and for partnerships, the in year profit focus adds to the tension. Would be great to see some horizons being stretched.
Look at trends that affect your business in the near, medium and long term It’s impossible to cover everything, however. Businesses need to be pragmatic and focus on what’s really relevant to them. At a practical level, Stuart advises companies to consider how relevant trends will affect them in the near, medium and long term, and identify the actions needed to capitalise on the trends but also to mitigate their risks. One obvious risk is the corporate culture of short-termism. Van Leeuwen points out: “Many organisations do not reward long-term thinking and if you’re not rewarded to think about the future, why do it? The way we reward and encourage people needs to be rethought if we want organisations that are future-fit.”