This article highlights the difficulty of smaller firms continuing to compete with changes in their marketplace. Larger firms are also finding it challenging as clients continue to challenge what they want, and are prepared to pay for, and technology allows a quality of client service that many prefer. For both large and small, the key becomes 'can you differentiate your service and do you add value with what you do'. Client's have a greater understanding of their 'buyer power' now so expect the marketplace to continue to be demanding....